ADEA continued to move forward with its climate study. In 2021, ADEA focused on designing the survey instrument and outreach to dental schools and allied dental education programs, encouraging them to register to participate in the dental education-wide climate assessment. Additionally, ADEA worked closely with the ADEA Collaborative on Dental Education Climate Assessment (ADEA CDECA) and Nonprofit HR, a consulting firm hired to assist in the design, collection and data analysis and reporting, in these efforts.
Under the direction of ADEA CDECA, Co-Chairs Dr. Sonya Smith, ADEA Chief Diversity Officer, and Dr. Todd Ester, Assistant Dean for Diversity, Equity and Inclusion at the University of Michigan School of Dentistry, Nonprofit HR and the 17 ADEA CDECA volunteer members reviewed similar climate surveys administered by health professions associations, universities and dental schools as well as the related climate study survey literature to develop the survey instrument.
On Nov. 10, 2021, ADEA eLearn hosted a webinar entitled The Time is Now—The ADEA Climate Study: Advancing a Humanistic Environment and Transformation in Dental Education, to provide ADEA members and climate study liaisons more information. The webinar provided an overview of the importance of the climate study to dental education, findings of the Phase 1: Feasibility Study, the process, strategy development using results, recommendations, impact and outcomes, and the rationale for participation. The climate survey has been translated into French and Spanish, and received IRB approval in December 2021.
ADEA CDECA and Nonprofit HR worked with the ADEA’s Division of Communications and Membership (DCM) to develop a marketing strategy with key messaging to drive dental school and allied dental program participation. With key input from ADEA CDECA, DCM managed a comprehensive website buildout, created the unique ADEA Climate Study brand identity and graphics package, oversaw video production of grand ambassador appeals and a related video promotional strategy, and developed targeted grassroots messaging and an email campaign.
As of January 2022, 88%, (60) of eligible U.S. and Canadian dental schools registered to participate in the ADEA climate study. Of ADEA allied dental education member programs, 179, or 75%, registered to participate, and 60 nonmember ADEA allied dental education programs signed up for the study. To coordinate and help implement the survey, each dental school and allied dental education program identified campus liaisons, who received training and have been provided marketing materials to assist with campus outreach. A list of the ADEA CDECA U.S. and Canadian dental education representatives can be found here. The survey launch period is Jan. 4, 2022, through March 31, 2022.